How to Create a Beauty Brand Board

Managing a beauty business while building a clientele and improving your skillset is hard for a beginner beauty professional, even a seasoned beauty professional!

I’ve been there. As a single mom, I embarked on my beauty business while juggling new kid schedules, budgeting on a new income, building a new clientele and trying to learn and improve all my skillsets needed for each service.

In this blog post, I’m sharing an easy “step one” to getting your business flowing by a recognizable brand. I’ll be covering:

·      How to choose Headlines, Sub headlines and Body Copy Text Fonts

·      How to choose colors that represent your brand

·      How to pick a color from an image

·      Choosing icons that best fit your beauty business

·      How to choose photos that evoke emotion for your brand

·      Setting up a Beauty Brand Board in using Canva 

If you’re ready to give your beauty business a recognizable brand, keep reading! I’m giving you my simple, easy to follow tips to creating your Beauty Business Brand Board!

How to choose Headlines, Sub headlines and Body Copy Text Fonts

My biggest recommendation for fonts would be to utilize Pinterest! Once you know the feel of your brand, you can better decide if you need a font that’s curvy and whimsical or structured with no frills. When creating brands, I always search “Font Pairings” and scroll through some greatly coordinated pairs. If you are going to use Canva as your primary source for creating marketing material, make sure the fonts you find in Pinterest are available in Canva.

You’ll want to choose a font that captivating or “bold” as your main Headline font. The subheading should be a simplified version, or a cursive type font is a great choice. Body Copy Text is what you’ll use for all paragraph form text whether it’s the body of your website, explained information on a flyer etc. This should be easy to read! Think Ariel type fonts (but have fun choosing a modern version!).

How to choose colors that represent your brand

Colors are used to evoke certain emotions from customers to better connect with your company. Do you want to portray a fun whimsical vibe? Maybe a sleek, sophisticated feel? Whatever you choose, your brand is YOU; I always recommend choosing colors that evoke emotions, and better yet, resonate with you as a person. Don’t know where to start? Pull up your Pinterest board and look under one of your boards that may have to do with home design, or perhaps you’ve started gathering inspiration pictures for your business. What colors do you see? Is there a color theme that tends to transcend from each photo?

You’ll want to choose 4 to 5 colors that represent your brand. You can have one or two main or more bold/statement colors, then choose more neutral colors for the remaining. Your neutral options can be a lighter version of your main color, for example: Plum (main color) and periwinkle (neutral color).

For your neutral colors, think text colors. A lighter and darker color will work great for text, depending on how you use it within your marketing. My suggestion is to never use straight “white” or “black”. Use a variation of those such as cream and dark grey. If your branding is very sleek and gives a luxurious feeling, using white and black may be appropriate.

Color combinations can be anything from monochromatic, triadic, or complementary colors. Use the color wheel below as a reference guide.

How to pick a color from an image

Moving right along, I’m going to show you how to get the color code from a pixel within any picture! You found a picture you really love and feel that it embodies your brand. One thing that stands out are the colors within the picture. It could be a picture of a home interior, a landscape or beach scene. If you love the color combinations in a picture, guess what! You can find out exactly that colors those are so you can add them to your Beauty Brand Board!

One thing I learned with branding, is that the exact colors you use are important! Not only does it create cohesiveness across the brand, but it will save you time and headache from hoping to find the color of your brand by randomly selecting it from a color wheel (trust me, I’ve been there!).

Finding color codes is easier than you think! If you’re ready to select YOUR brand colors, follow these instructions: 

Click the link below and open in a new tab. Once there, you can upload your saved image to the website by clicking the “Use Your Image” button on the right side of the screen. Once the picture is uploaded, hover your cursor over the image until you see the color you prefer. Click on that pixel, and the HEX color will change (right side of the screen). That color code is what you’ll need to save to use later, on your Beauty Brand Board. Make sure you copy or write down the number in its entirety “#c7c39d”.

https://imagecolorpicker.com/en

Choosing icons that best fit your beauty business

Icons or elements are small graphics that can be used in your marketing in any medium. If you could show your brand as an icon, what would it be? My branding has a lot of desert vibes, so I might choose icons/elements such as a tumbleweed, cacti or sun. Canva has a TON of elements you can scroll through and find what works best for you!  

You’ll want to choose anywhere from 1 – 3 icons, and if you’re using Canva, you can change the color of that icon to one of your brand colors as explained earlier in this post.

How to choose photos that evoke emotion for your brand

If your business could be relayed in a photo, what would it be? What elements should it entail? As a beauty professional, we can get creative with this section! Makeup Artists can add a photo of lip stick tubes that are in the shades of their brand colors. Then they might choose a photo of a women dressed in on-brand attire. If you did fun color as a makeup artist, adding a photo of a colorful Ferris wheel would be a fun choice!  

I choose photos that resemble my business or could be an extension of myself and my brand. We obviously do not do road trips as services, or spend time in the desert, but those things are what clients could feel once they meet us or have been into our space.

Setting up a Beauty Brand Board in using Canva

Included at the end of this blog post, I’ve attached a free Beauty Brand Board that is totally customizable for you to use! Click the link, then follow each of the steps explained above to create your very own Beauty Brand Board!

If you get stuck on any part, I would love to help you!

Email me at lyndsie.coldwater@gmail.com